Online Display Advertising - Rich Media Campaigns
Avalio are experts at developing high quality creative that aids increasing your conversion rate. Any advertising, creative or messages should clearly communicate a call to action or focus on pushing users into performing a predefined action. Generally, two of the most common call-to-actions are to generate either a sale for ecommerce websites, or to generate a lead for a content managed website.
Why use Display Advertising?
Display advertising has many different forms and sizes as defined by the IAB (Internet Marketing Bureau), and is playing an increasingly important role in increasing trust and increasing website conversion rates. The internet is highly competitive and an increase in conversion rate can make a big difference in meeting or missing your online goals.
Whilst there are many factors that influence conversion rate online for ecommerce and content managed websites. Creative undoubtedly plays a key role when well used in building effective landing pages. A clean, good quality visual with a clear call to action or message can drive a lot more clicks through than poorly designed display adverts. At Avalio, we can split test display adverts we create to ensure that you have great converting content.
The Value of Rich Media
Rich media is increasingly playing a role in online advertising. Rich user experience adverts using flash and/or animation offer users a far more engaging and interactive user experience. The online market place for rich media is set to take on huge growth, especially as traditional banner is providing increasingly ineffective results to advertisers on the internet.
New rich media banners take the form of video banners, mini-movie clips or functionally engaging banners where the user can actually perform a function within the banner without the need to refresh the page.
Rich media advertising offers many advantages to advertisers:
- Targeting: Campaigns can be clearly targeted to your target audience online more accurately than on any other medium.
- Measurement: Rich media advertising and online advertising in general offers the ability to measure the performance of your campaigns, split test, make changes and quickly and increasingly optimise campaigns or stop the ineffective ones. With this measurability one can determine the ROI of its spending on all internet marketing activities.
- Engagement: Rich media unlike traditional web banner advertising is a lot more interactive. Designers and campaign managers have a lot more control over how many times a banner is shown per site visit, the actions users can take on the banner, the speed of the actions and which version of the banner to show based incoming source to the page.