Pay Per Click (PPC) is web based advertising and a key method of online marketing. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click, is a method for placing an advert on a website search network to help attract customers to your particular business offering.
Pay Per Click or Paid Search, as it's sometimes known, is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.
Pay Per Click advertising is the most targeted and cost effective form of advertising available. And being digital marketing, it's measurable, and therefore accountable.
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