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Plan your project online

The Avalio project planner is designed to help you think about all aspects of your project, some of which you may not yet have considered.

Some questions are optional; however, please do try to give us as much information as possible. This will help to give us a better understanding of your project and provide you with a more accurate quote.

If you are unsure what information we are looking for with any question, click on the question mark icon for more information and examples.





A few quick details



Your name: (*)

Please enter your name!
Contact phone number: (*)

Please enter your contact phone number!
Contact email address: (*)

Please enter a valid email address!
Company or organisation:

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Existing website URL: (if applicable)

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How did you hear about Avalio?

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How did you hear about Avalio?
We'd love to know how you got this far? Did you find us via Google or perhaps you were referred.


Project time-frame or deadline: (*)

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Project time-frame or deadline
You may not have one yet, which is fine. However if you are working to a deadline let us know!


Project budget: (*)

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We're not in the business of parting people from their money for no reason. We're here to make you money - so rather than beating around the bush, if you can roughly tell us your budget we can ensure we provide a solution that both matches, and will achieve your objective.




An overview of your project




Contextualising your project

It is very important to place your project within the correct business & marketing context.
To do this, think about how your project will integrate with the rest of your organisation, what you want the project to achieve and how you are planning to measure its success.



What are you trying to achieve? (Defining your primary objective is core to appropriately planning your website. Without an objective how will you ever know if the money you spend will be worth it?) (*)










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If other, please give details

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Is this a standalone project, or part of a wider campaign? (Will the project fit into a larger marketing push e.g. for the release of a new product?)

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Where does your project fit?
It's always helpful to consider the project in it's wider context. So if you can fill us in, we'll be better positioned to help you.


How will you measure the success of this project? (e.g. revenue, number of leads, customer satisfaction)

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Why should I measure my projects success?
Measuring your project allows you to evolve & improve your website based on past performance. If you don't know how you'll measure success - you can never achieve it!




Exploring your audience




The importance of profiling

In order for a website to be built effectively, It must be designed with the end user in mind (this could be your staff, customers etc).
The more you know about your users, the better a website can meet their needs.

I need some help

Avalio are able to help you profile your target audience by supplying you with information such as - their search preferences, what key words they are searching for and how they interact with websites.
If this is something you are interested in, let us know in the planner.



Who is the website for? (e.g. customers, suppliers, your staff)

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If applicable, do you have a profile of your ideal visitor? (gender, age, job, location)

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Why would I have an ideal visitor?
In order for a website to be built effectively, It must be designed with the end user in mind (this could be your staff, customers etc).


What tasks should a user perform on the website? What is the goal? (e.g. read information, complete a sale, register an account)

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How do you want users to perceive your site? (e.g. corporate, fun, contemporary)

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Your site structure




Tell us about your website

Use this page to tell us as much about your website as possible. We'll be able to advise you and improve your plan based on the details you give us here.



Do you have an idea of how many pages will be on your site? e.g. about 10, 500 products, lots, it's a news blog

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Does size matter?
If you can give us an idea of the number of pages in the site, it'll help us determine the hosting requirements.


Can you name any pages or sections on the site? e.g. home, about, contact, service-1, service-2, service-3

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What content should I have?
If you already have a fair idea of what content you want on your website, let us know here. If not, we can help you plan later.




Marketing your site




Getting people to your site

Unless you have a captive audience (e.g. for an internal system) perhaps the most important part of your plan should be how you will direct the correct visitors to your website.

A website on its' own is like putting a poster in a field. Nobody will see it & nobody will interact with it.

If you know how you are planning to attract visitors please tell us in this section.



Do you have a marketing plan for your website? If so please describe it.If you don't and would like help here, please just say so.

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Why do I need a marketing plan?
Unless you have a captive audience perhaps the most important part of your plan should be how you will direct the correct visitors to your website. A website on its' own is like putting a poster in a field. Nobody will see it & nobody will interact with it.


Are you interested in us helping you with the following?

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If other, please provide details

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What creative elements do you have available? (e.g. brand guidelines, logos, product photos, brochure designs)

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Finding your site




Working with search engines

Helping visitors find your site via search engines and directories is a complex and time consuming process.

This set of questions will help us gauge how much help you need to achieve the top spot.



What questions would a customer ask a search engine to find you? (e.g. where can I buy ski boots in Bristol? or who can save me money on long distance calls?)

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Are you directing users to your website via offline means? (e.g. print advertising, business cards)

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Your competition




Getting a head start

If a competitors has already produced something that impresses you, why not use that as a platform on which to improve. This applies to the design (look & feel) and functionality of a competitors offering.



Who are your competitors online? What do you like or dislike about their websites and why? Please include a link to their website

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Are there any non-competing websites that you simply like the look of?

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The clever stuff




Designing for flexibility

We understand that you wont want to have to phone your web designer every time you want to change some text or update a picture on your website. So let us know what needs to be changeable and we can let you take control.



Do you require any of the site content to be editable by yourself? (If so, describe what)

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Would I want this?
Editable content means that you as a user will easily be able to change pre-defined text and images on your website without the need for a web designer.


Are there any advanced features / functionality that you'd like to bring to our attention? (e.g. gallery, survey, media streaming)

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Almost done




Congratulations, you're almost there!

If you'd like to save your plan, have a cup of tea and come back to check it later please use the 'Save' button below.

Alternatively, If you'd like to send it over for one of the Avalio team to look at, please click the 'Send to Avalio' button. Please note that once your plan has been submitted to us, you will no longer be able to edit it.






Copyright © 2011 Avalio Limited. All rights reserved. | Avalio Limited is registered in England and Wales. Registration number: 7057135. Its registered office is at: 32 Portland Place, London, UK, W1B 1NA.

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